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Nespresso

For 8 years Yann Montfort has assited Nespresso as head of Agence Francis Krempp (AFK). He coordinated new shop openings in France and abroad from the begining to the project delivery. AFK imagined a concept based on a “strong” space dedicated to the tasting in order for the clients to discover last Nespresso’s products in simplicity and conviviality.

Shops designs are a mix of straight lines, colored forms (as a reminder to the coffee variety colors) and generous and rounded tasting spaces.

In order to help Nespresso for their international development, AFK also realised a guide book explaining Nespresso shop’s concept by illustrating various declinations of surfaces and types (shop in shop, corner, pop-up stores etc…).