HUGO & VICTOR
SEOUL
Gangnam district – Garosu-Gil street
Mission : conception and project management
Area : 85 m²
Delivery : 16 December 2016
Located in the prestigious district of Gangnam, in Garosu-Gil street, this new café / shop is resolutely different from the previous projects.
This Hugo&Victor targets younger customers in an hyperactive area inhabited by designers and synonym of avant-gardism and stylistic innovations.
The general atmosphere is luminous, modern and warm. An opened metal structure, wood table tops and a dark paint remind the parisian workshop.
Many articulated lamps inhabit the ceiling with an amazing, gracious and timeless choreography.
In the back of the café, a partition draped in copper foils reminds the baker cauldron whereas the neon café HV highlight the copper minerality and preciosity. In various places, the neon words draw the clients’s attention to a pleasant, soft and very graphic lighting.
The glass windows as well as the design make this new café / shop H&V a casual and chic place, deliberately adapted to his new customers.
Agency Yann Montfort
32 rue Le Peletier
F-75009 Paris
+33 1 44 79 91 37