The high-end pastry and chocolate house Hugo & Victor has trusted Yann Montfort interior design agency since 2015 for the development of retail design both in France and abroad.
Yann Montfort agency was entrusted with the conception of retail design and project management missions for this project.
The surface of the project is 42 m²
The project was delivered in August 2018
Description of the project
Hugo & Victor pastry and chocolate house has already proven itself in Japan with the opening of boutiques and tea houses in the districts of Omotesando Hills, Nihonbashi, Ginza, Ebisu etc. It once again renews its trust in the Yann Montfort Interior Design Agency to strengthen its presence in Japan with the opening of a new boutique in Nagoya.
The Hugo & Victor pastry and chocolate boutique project located in Nagoya was a real challenge for the Yann Montfort agency in order to reconcile all the architectural and decorative ingredients that create the identity of the brand’s retail design within the Gate Tower shopping center Mall in Nagoya. This shop has a privileged location at the crossroads of several major axes and thanks to its three glass facades. These are treated like the facades of a Parisian workshop with their black metal structure and allow Hugo & Victor products to be highlighted.
Inside, we find the codes that create the brand’s DNA. Contrasts between matt and shiny, copper, white marble and black astrakhan reinforcing the precious and unique side of these shops. All of these ingredients are sprinkled with a touch of greed with vibrantly colored fruit visuals.
In conclusion, this boutique respects the three key words of the Hugo & Victor concept : elegance, generosity and authenticity. Customers flock there to discover new recipes from chef Hugues Pouget.